Beshert | ‘April Fool’s!’—The Prank That Made Them Partners

We settled on his idea to prank mobile users into thinking they were getting a call from Ashton Kutcher himself. And for the next week or so, the two of us “partnered” on a project that would go on to garner media attention from national publications large and small; an April Fools’ Day prank that did, in fact, fool millions of people over the course of one, silly day that spring.

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Beshert | Meant to Be?

For the first hour or so, it seemed like he was putting on airs, so I didn’t feel particularly interested. But at some point, he suddenly dropped the act. In retrospect, he remembers feeling that he was too tired to keep it going. He told me his mother’s memorial service was the next day, and he showed me the eulogy he had written. It was not a normal date. And I’ve never gotten to know someone so quickly. I don’t remember how I felt or how I reacted to the news of his mother’s death, but Tom remembers I took his hand.

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