AIPAC vs. Seinfeld

by Daniel Kieval I recently heard a lecture by J. J. Goldberg, senior columnist for The Forward, about the current state of American Judaism and its relationship to Israel. Goldberg spoke about intermarriage and what he termed the "Seinfeld effect," in which the national popularity of Jewish figures such as Jerry Seinfeld (or, these days, Jon Stewart) leads children of interfaith (or secular Jewish) parents to embrace the Jewish side of their identity. He also argued, like Peter Beinart in a much-discussed article earlier this year, that the right-wing position of major American Jewish organizations toward Israel has the opposite impact on these mostly liberal young people, turning them off of Judaism completely—we could call this the "AIPAC effect." AIPAC, popularly referred to as the "Israel lobby," has drawn criticism from liberals, Jewish and non-Jewish alike,...

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