Beshert | ‘April Fool’s!’—The Prank That Made Them Partners

We settled on his idea to prank mobile users into thinking they were getting a call from Ashton Kutcher himself. And for the next week or so, the two of us “partnered” on a project that would go on to garner media attention from national publications large and small; an April Fools’ Day prank that did, in fact, fool millions of people over the course of one, silly day that spring.

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